Edita Food Industries
A leader in the Egyptian snack food market
Established in 1996, Edita Food industries is one of the leading FMCG companies in Egypt and the Middle East. With more than 5,680 employees and 105 SKUs, Edita holds a leading market share in each of its five segments that span the Egyptian snack food market; a success driven by the company’s reputation for quality and affordability. Under Edita’s production umbrella are a range of high quality products and household brand names that include, Molto, TODO, Bake Rolz, Bake Stix, Mimix, HoHo’s, Twinkies, and Tiger Tail. Edita also acts as the sole regional distributor of several brands of imported olive oils, and pasta.Our Story
The first and generic brand name of packed croissant in Egypt and neighboring countries. Launched in the late 1990s, Molto introduced & owned a new concept of healthy yet delicious snacking to Egypt. The brand is available in two croissant families (sweet & savory) and pate (sweet).Details
Edita’s newest and most premium range of cakes. With its sweet taste, variety of offering and sophisticated package, TODO is positioned “as the sweet experience that keeps me going”.
TODO is a brand with 5 different families classified by color, Blue for layered cake (available now in 3 variants), green for Rolled cake and Mini TODO , navy blue for TODO Bomb, red for TODO Brownies and, light blue for TODO Bar, and pink for TODO Donut, which is the latest addition for TODO family.Details
A brand with real value offering satisfaction, wellbeing and choice to its consumers. Bake Rolz is baked not fried salty snack, made of 100% wheat. Crunchy in every bite with a rich toasted taste. It is available in 6 flavors of the single-serve pack; Salt, Pizza, Ketchup, Chilli & Lemon, Cheese and Olives and in 3 flavors of the family-serve pack; Salt, Ketchup and Chilli & Lemon.Details
With all the satisfaction and well-being offered by Bake Rolz, Bake Stix extends the horizon for choice as it comes in a different shape, texture and 5 unique flavors; Oriental sausages, Oriental spices, BBQ, Salt &Pepper, and Cheese. It is made of 100% wheat and is considered another baked not fried salty snack.Details
MiMiX is edita’s unique range of confectionaries. Available in four families, Toffee, Candy, Jello and Lollipops. With its wide variety of flavors, types, shapes, colors, and unique ingredients, Mimix adds a burst of craziness to everyday’s life.Details
The cylindrical, frosted, cream-filled chocolate snack cakes are Edita’s most liked snacks. They have a nice hard chocolately coating, soft and ever-so-sweet chocolate cake and all wrapped around a swirly layer of creamy filling.Details
Twinkies are golden sponge cake with creamy filling. They give satisfaction with every bite.Details
Golden sponge cake with creamy filling and decorated with raspberry jelly and coconut.Details
The most premium and most indulging wafer product to ever hit the market. Freska is available in 13 different types with different coatings and different fillings to match all tastes.Details
Edita offers a wide variety of products, covering each segment of the Egyptian healthy snack food market
Get in touch with us through any of our corporate contacts or drop us a line if you have questions, comments or complaints.Details
Edita is a leading FMCG company in Egypt & the Middle East. The company holds a leading market share in each of its five segments.Details
News and Events
Edita Food Industries Signs Memorandum of Understanding With Dislog Group to Establish Joint Venture in the Kingdom of Morocco
The joint venture will see Edita and leading Moroccan distributor Dislog Group establish a manufacturing facility — a cornerstone in realizing Edita’s strategy of expanding its regional footprint as it embarks on a path to becoming a home-grown, multi-country player.
Forbes Middle East puts Edita on its list of Top 50 Egyptian Companies, highlighting the company’s consistently solid performance in the Egyptian market.