Edita Food Industries
A leader in the Egyptian snack food market
Established in 1996, Edita Food industries is one of the leading FMCG companies in Egypt and the Middle East. With more than 6,200 employees and 128 SKUs, Edita holds a leading market share in each of its five segments that span the Egyptian snack food market; a success driven by the company’s reputation for quality and affordability. Under Edita’s production umbrella are a range of high quality products and household brand names that include, Molto, TODO, Bake Rolz, Bake Stix, Mimix, HoHo’s, Twinkies, and Tiger Tail. Edita also acts as the sole regional distributor of several brands of imported olive oils, and pasta.Our Story
The first generic brand name of packed croissants in Egypt and the region, Molto was launched in 1997 to introduce the concept of packed croissants to the consumer. The brand is available in two families; savory and sweet.Details
Edita’s newest and most premium range of cakes. With its sweet taste, variety of offering and sophisticated package, TODO is positioned “as the sweet experience that keeps me going”.
TODO is a brand with 5 different families classified by color, Blue for layered cake (available now in 3 variants), green for Rolled cake and Mini TODO , navy blue for TODO Bomb, red for TODO Brownies and, light blue for TODO Bar, pink for TODO Donut, and dark blue to TODO Mini Muffins which is the latest addition for TODO family.Details
A brand with real value offering satisfaction, wellbeing and choice to its consumers. Bake Rolz is a baked not fried salty snack, made of 100% wheat and crunchy in every bite with a rich toasted taste. It is available in 7 flavors of the single-serve pack; Salt, Pizza, Nacho, Ketchup, Chilli & Lemon, Mix Cheese and Olives and in 6 flavors of the family-serve pack; Salt, Pizza, Ketchup, Chilli & Lemon, Mix Cheese and Olives. Most recently Bake Rolz added 3 new flavors as a limited time offer, including Salt & Vinegar, Sweet Chilli and Butter & Herbs.Details
With all the satisfaction and well-being offered by Bake Rolz, Bake Stix extends the horizon for choice as it comes in a different shape, texture and 3 unique flavors; Oriental sausages, BBQ and Cheese. It is made of 100% wheat and is considered another baked not fried salty snack.Details
MiMiX is edita’s unique range of confectionaries. Available in four families, Toffee, Candy, Jello and Lollipops. With its wide variety of flavors, types, shapes, colors, and unique ingredients, Mimix adds a burst of craziness to everyday’s life.Details
The cylindrical, frosted, cream-filled chocolate snack cakes are Edita’s most liked snacks. They have a nice hard chocolately coating, soft and ever-so-sweet chocolate cake and all wrapped around a swirly layer of creamy filling.Details
Twinkies are golden sponge cake with creamy filling. They give satisfaction with every bite.Details
Golden sponge cake with creamy filling and decorated with raspberry jelly and coconut.Details
The most premium and most indulging wafer product to ever hit the market. Freska is available in 17 different types with different coatings and different fillings to match all tastes.Details
Edita offers a wide variety of products, covering each segment of the Egyptian healthy snack food market
Get in touch with us through any of our corporate contacts or drop us a line if you have questions, comments or complaints.Details
Edita is a leading FMCG company in Egypt & the Middle East. The company holds a leading market share in each of its five segments.Details
News and Events
Edita delivers strong results for the quarter with 22.2% year-on-year revenue growth to EGP 1.0 billion driven by higher volumes and improvements in product mix; net profit records a 34.1% year-on-year increase with improved margins compared to the same period of last year.
Continued growth in volumes drives Edita’s revenues up 29.0% y-o-y to EGP 789.2 million; improved operating leverage sees EBITDA surge more than twofold with expanding margin; resulting net profit of EGP 25.1 million compared to net loss of EGP 1.7 million recorded in the same period last year.