The sweet side of life

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Edita Food Industries

A leader in the Egyptian snack food market

Established in 1996, Edita Food industries is one of the leading FMCG companies in Egypt and the Middle East. With more than 5,542 employees and 73 SKUs, Edita holds a leading market share in each of its five segments that span the Egyptian snack food market; a success driven by the company’s reputation for quality and affordability. Under Edita’s production umbrella are a range of high quality products and household brand names that include, Molto, TODO, Bake Rolz, Bake Stix, Mimix, HoHo’s, Twinkies, and Tiger Tail. Edita also acts as the sole regional distributor of several brands of imported olive oils, and pasta.

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Molto

The first and generic brand name of packed croissant in Egypt and neighboring countries. Launched in the late 1990s, Molto introduced & owned a new concept of healthy yet delicious snacking to Egypt. The brand is available in two croissant families (sweet & Savory) and pate (sweet).

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TODO

Edita’s newest and most premium range of cakes. With its sweet taste, variety of offering and sophisticated package, TODO is positioned “as the sweet experience that keeps me going”.

TODO is a brand with 4 different families classified by color, Blue for layered cake (available now in 4 variants), green for Rolled cake and Mini TODO and, purple for filled cake (available now in 4 variants), and white with navy blue for TODO Bomb which is the latest addition for TODO family.

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Bake Rolz

A brand with real value offering satisfaction, wellbeing and choice to its consumers. Bake Rolz is baked not fried salty snack, made of 100% wheat. Crunchy in every bite with a rich toasted taste, Bake Rolz is available in 6 flavors; Salt, Pizza, Ketchup, Chilli & Lemon, Cheese & Olives.

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Bake Stix

With all the satisfaction and wellbeing of Bake Rolz, Bake Stix extends the horizon for choice. 100% wheat, Baked not fried, Bake Stix comes to consumers in different shape, texture and 5 unique flavors; Oriental sausages, Oriental spices, BBQ, Salt &Pepper, and Cheese.

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MiMiX

MiMiX is edita’s unique range of confectionaries. Available in three families, Toffee, Candy, and Jello. With its wide variety of flavors, types, shapes, colors, and unique ingredients, Mimix adds a burst of craziness to everyday’s life.

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HoHo’s

The cylindrical, frosted, cream-filled chocolate snack cakes are Edita’s most liked snacks. They have a nice hard chocolately coating, soft and ever-so-sweet chocolate cake and all wrapped around a swirly layer of creamy filling.

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Twinkies

Twinkies are golden sponge cake with creamy filling. They give satisfaction with every bite.

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Tiger Tail

 

Golden sponge cake with creamy filling and decorated with raspberry jelly and coconut.

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Freska

The most premium and most indulging wafer product to ever hit the market. Freska is available in 5 different types with different coatings and different fillings to match all tastes.

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Edita offers a wide variety of products, covering each segment of the Egyptian healthy snack food market

Find Us

Get in touch with us through any of our corporate contacts or drop us a line if you have questions, comments or complaints.

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About Edita

Edita is a leading FMCG company in Egypt & the Middle East. The company holds a leading market share in each of its five segments.

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"Edita offers a wide variety of brands, covering each segment of the Egyptian healthy snack foods market"