Edita Food Industries commissions its second line at its new E08 factory; launches new TODO Donuts offerings
The Donut line is the second to be commissioned at the E08 facility following the recently inaugurated wafer line and is part of Edita’s strategy to expand its product portfolio with new innovative offerings and extract higher value from a fast-growing market
Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFIFq.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the commissioning of its second line at the company’s E08 facility in 6th of October City’s Polaris Al-Zamil district that will produce donuts. The line’s first commercial production was marked with the launch of a chocolate-coated donut under Edita’s TODO brand and is to be followed by a variety of donut products.
The E08 facility is set to house around 11 new lines on a built-up area of 36,000 sqm and was officially inaugurated in July 2017 with the commissioning of its first wafer line. The facility deploys state-of-the-art technology and is compliant with international quality and safety standards.
The new TODO Donut is the first mass-produced packaged donut in Egypt and is the latest in a string of new and differentiated product launches by Edita that aim to provide consumers with unique value propositions and create new demand in Egypt’s fast-growing snack food market. TODO is Edita’s in-house developed brand.
Commenting of the commissioning of the new line, Edita Chairman and Managing Director Hani Berzi said: “This newest addition to a series of new lines to be housed at the E08 facility will allow us to further deliver on our strategy of deploying innovation and product differentiation to launch new products as we seek to continuously optimize our portfolio. Meanwhile, our continued investments to expand our manufacturing base underscores our confidence in the fundamentals of our market and its potential to create compelling new shareholder value.”