Edita Food Industries launches an upsized Twinkies Cream SKU
The new launch falls under the company’s strategy to enhance its offerings in the cake market and offer consumers more value-for-money
Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of a new upsized Twinkies Cream priced at EGP 2 per pack.
The new SKU is part of Edita’s price point segmentation strategy to better cater to its consumer’s preferences and offer higher value-for-money propositions, strengthening its leadership position in its core cakes market.
Edita’s cakes segment, which continues to be the largest contributor to revenues amounting to 44% as of 2019, spans four distinct brands: Twinkies, HOHOs, Tiger Tail, and TODO, all of which have grown to become household names with strong brand equity.