Edita Food Industries launches new wafer product ‘Freska Sticks’

Freska Sticks is a rolled wafer with cocoa and hazelnut cream filling priced at EGP 2 per pack. The new product is part of Edita’s strategy to expand its offering in the fast-growing segment and capture a larger market share.

Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of a new wafer product, Freska Sticks.

Freska Sticks is a rolled wafer with cocoa and hazelnut cream filling priced at EGP 2 per pack. The new product is part of Edita’s strategy to expand its offering in the fast-growing segment and capture a larger market share.

Edita’s wafer segment is among the company’s fastest growing segments, recording a 21.8% year-on-year increase in revenues in FY2019 to EGP 337.0 million and contributing 8.4% of total consolidated revenues for the year.