Edita Expands Ownership of HoHos, Twinkies & Tiger Tail Brands Across Africa
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February 21, 2026The initiative supports ETD’s efforts to optimize fleet performance, strengthen its nationwide distribution platform, and advance its commitment to sustainable logistics solutions.
Cairo, 17 February 2026
Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange), a leading player in Egypt’s packaged snack food market, announced today that its subsidiary, Edita Trade & Distribution (ETD), has signed a partnership with Shift EV, a leading Egyptian provider of electric mobility solutions, to electrify ETD’s nationwide distribution fleet.
The initiative marks a key step in ETD’s broader operational modernization strategy, reflecting its continued investment in advanced logistics solutions that enhance efficiency, scalability, and environmental sustainability. ETD currently serves around 55,000 clients nationwide, supported by a fleet of approximately 1,200 vehicles, covering nearly 37 million kilometers annually.
With a strategy for expansion to accommodate Edita’s growing segments as well as third-party brands, the integration of electric trucks is expected to enhance operational efficiency, reduce fuel consumption and deliver meaningful cost savings, all while lowering Edita’s carbon footprint and supporting Egypt’s transition toward cleaner mobility solutions.
Shift EV brings strong technical expertise and a proven track record in electrifying commercial fleets across Egypt. Its innovative solutions enable companies to convert and operate electric vehicles efficiently while delivering measurable operational and environmental benefits.
Commenting on the partnership, Mr. Alfred Younan, CEO of Edita Trade & Distribution, said:
“This partnership with Shift EV represents a natural evolution of our logistics platform as we continue to scale and modernize our operations. We are proud to partner with Shift EV as a 100% homegrown company with capabilities and experience in electrifying commercial fleets that makes them an ideal partner as we integrate sustainable mobility solutions into our network. ETD has built a strong reputation as a reliable and efficient distribution partner, supported by a nationwide network, a diversified fleet, and a growing partnership with third-party brands. The integration of electric vehicles enhances our operational efficiency and sustainability while strengthening our ability to support future growth.”
