Edita Frozen Food Industries Ventures into Food Service Sector with Premium Frozen Bakery Line

Cairo, 20, May 2025

Edita Frozen Food Industries, a leading player in the frozen food market, proudly announces its strategic expansion into the food service sector with the launch of a new premium line of frozen croissants, viennoiseries, and breads. This innovative product range is tailored to meet the high standards of hotels, restaurants, cafés, and catering services, offering ready-to-bake solutions that combine exceptional taste, consistency, and convenience for professional kitchens.

The new line made its debut at CAFEX 2025, one of the region’s premier exhibitions for food and beverage professionals. With over 120 exhibitors from across the café and restaurant industry, CAFEX provided the ideal platform for Edita Frozen Food Industries to showcase its latest offerings and connect with industry leaders seeking top-tier frozen bakery solutions.

Edita Frozen Food Industries’ expansion into the food service sector is supported by its established nationwide distribution infrastructure. With seven strategically located distribution centers and a fleet of over 40 refrigerated trucks, the company ensures efficient cold-chain management, timely delivery, and optimal product freshness for customers across the country.

This new product line builds on the remarkable success of Molto Forni, Edita Frozen Food Industries’ flagship food brand in the consumer market. Since its launch, Molto Forni has earned widespread recognition for its popular range of frozen croissants, puff pastries, pizzas, and sweet pies. Notably, Molto Forni’s frozen pizza has become the market leader in Egypt, a testament to the brand’s consistent quality and strong consumer appeal. Today, Molto Forni products are available nationwide across all governorates and leading modern trade outlets.

This move underscores Edita’s ongoing commitment to innovation, quality, and operational excellence, while reinforcing its position as a trusted partner in both the consumer and food service markets.

Celine Berzi, General Manager Edita Frozen Food – Mohamed Hamdy, Commercial Director
Nadia Serageldin, Commercial Specialist