Edita Frozen Food Industries
In May 2023, Edita entered the underserved frozen bakery segment in Egypt via its newly established subsidiary, Edita Frozen Food Industries.
This strategic move followed the acquisition of Fancy Foods, which gave Edita full possession of the company’s assets, including two production lines, machinery, land, property, and distribution arm in addition to acquiring the technical expertise. In line with its strategy, the expansion allows Edita to explore new segments and leverage its knowledge in providing a diverse range of products that cater to the needs of a larger consumer base.
To begin its venture into this segment, Edita launched a series of frozen croissants and puff pastries in different flavor fillings in October 2023. With its strong business model, widespread presence, and diverse portfolio, Edita is determined to lead growth in the untapped frozen food market, creating value for both its customers and shareholders.
October 2023
Date of Launch
9 SKUs
Products
10,609 sqm
Facility area
2
Production lines
Venturing into the Frozen Food Segment
Utilize R&I expertise
Launching new, innovative products
Expand distribution network
Enhancing market coverage and efficiency
Capitalize on brand equity
Reinforcing Edita as an industry leader
Improve production capabilities
Resulting in increased efficiency and cost savings
Create synergies
Optimizing usage and reducing costs
