Leadership

Mr. Berzi has 38 years of experience in the food and beverage industry, having started his career in 1986 by joining Tasty Foods Egypt, his family’s snack food business. Mr. Berzi subsequently held the position of Sales and Marketing Vice President at Tasty Foods Egypt, after a sale of a part of its shares to PepsiCo, from 1990 to 1992. In 1993, Mr. Berzi founded Digma Trading Co., which is specialized in the distribution of food products. He also founded Edita Food Industries in 1996 and became Chairman of the Board in 2006. Mr. Berzi is also a member of the board of the Chamber of Food Industries, a member of the Egyptian Centre for Economic Studies, Chairman of the Egyptian-Greek Business Council (Egyptian side), Chairman of the Food Export Council, and Board Member of the Export Development Fund. Previously, he was a member of the boards of a number of companies, including Technopack in 1987, Rotopak in 1989, and Egypt Sack in 1997, and he also served as a Board Member of the Federation of Egyptian Industries. He graduated from Ain Shams University (Cairo, Egypt) with a BSc in Computer and Control Engineering.

Mr. Berzi has 41 years of experience in the food and beverage industry, having started his career by joining Tasty Foods Egypt. In 1986, Mr. Berzi founded Berzi Confectionary, which was later acquired by Tasty Foods Egypt. He subsequently held the position of Industrial Operation Vice President at Tasty Foods Egypt after a sale of a part of its shares to PepsiCo. Mr. Berzi has also established a number of companies, including Digma Trading, a fast-moving consumer goods distribution company, and Edita Food Industries. Mr. Berzi became a Board Member of Edita Food Industries in 1996. He is also the Chairman of Digma Trading and Edita Confectionary Industries; a member of the American Chamber of Commerce; a Board Member and shareholder of Le Pacha 1901; a Board Member and shareholder of Mirage Hotels S.A.E, which owns the JW Marriott at Mirage City; and a Board Member and shareholder of Sakkara Tourism Investment S.A.E, which owns the Mirage City compound in New Cairo. He graduated from Cairo University (Cairo, Egypt) in 1982 with a BA in Commerce.

Mr. Naguib currently serves as Vice President and CFO at Edita. Prior to this, he held the position of Chief Financial Officer and Board Member at ASEC Company for Mining, commonly known as ASCOM, joining in late 2011. Naguib’s earlier professional journey spans over a decade with Heineken International, where he occupied senior roles in Egypt, Algeria, and the Netherlands. Originally, his career began as an assistant to the Minister of Economy and Foreign Trade in 2000 before joining Al Ahram Beverages Co. in 2001 as a financial analyst. Rising through the ranks, he was later appointed as the regional business controller for Africa and the Middle East, overseeing multiple M&A transactions in Egypt and Africa. Following this role, Naguib assumed the position of finance director at Heineken’s Algerian subsidiary from January 2009 until his appointment as CFO and Board Member at ASCOM in October 2011. He holds a Bachelor’s degree from The American University in Cairo with a double major in Business Administration and Economics.

Eng. Ahmed Samy has over 20 years of experience in marketing and brand management and currently serves as the Chief Executive Officer of Edita Food Industries S.A.E. Eng. Samy joined the company in 2014 as Marketing Manager for the cakes & bakes categories before getting promoted to Group Marketing Director responsible for the entire brand portfolio and finally Vice President of Marketing. Prior to joining Edita, he held a variety of marketing and sales positions, including Marketing & Wholesales Senior Manager at Bavarian Auto Group, the sole importer of BMW and MINI in Egypt, Senior Brand Manager at the Non-Alcoholic Division for Heineken Egypt, Sales and Retail Manager for the Consumer Electronics — Near East Area at Philips and began his career at British American Tobacco where he held a variety of marketing roles. He holds a BSc in Mechanical Engineering from The American University in Cairo with a double specialization in Design & Industrial Engineering.

Mr. Tadros has over 34 years of experience in human resources and joined Edita as Vice President HR and Administration in 2010. Before joining Edita, Mr. Tadros was the Human Resources Development Manager at Al Ahram Beverages (a member of the Heineken group) from 2006 to 2010 and as an Independent Organizational Development Consultant from 2004 to 2006. Prior to that, he worked as Training and Development Senior Supervisor at Vodafone Egypt from 1998 to 2004. Mr. Tadros is certified as a Human Resources Assessor and a Franklin Covey Trainer. He graduated from Helwan University (Cairo, Egypt) in 1986 with a BA in Hotel Management.

Eng. El Bahey boasts 29 years of experience in the FMCG industry, currently serving as the Chief Supply Chain Officer for the group. His journey with Edita Food Industries commenced in 2012 when he assumed the role of Vice President Supply Chain. Prior to this, Eng. El Bahey spent 8 years at Kraft Foods, from 2004 to 2012. During his tenure at Kraft, he held various positions including Supply Chain Director and Sales Director at Kraft Foods Egypt and the Managing Director and CEO of LU Algerie, the French biscuit subsidiary acquired by Kraft Foods in 2007. Eng. El Bahey was also a member of the Executive Management committee of Kraft Foods Egypt from 2004 to 2012 and served as the Managing Director of Kraft Foods Distribution Limited from 2006 to 2012. His career originally began with Gillette Egypt in 1995 as a Production Engineer, where he spent 9 years. Within Gillette, he undertook diverse roles across Egypt, Dubai, and Morocco, eventually becoming the Value Chain Manager for Egypt, North Africa, and Pakistan. He was a member of the executive management committee of Gillette Egypt, Pakistan, and Morocco from 2001 to 2004.Eng. El Bahey holds a BSc in Mechanical Power Engineering from Ain Shams University, graduating in 1995.

Mr. Sobhi has over 29 years of experience in the international FMCG market, best showcased through a proven track record of mega-project executions in greenfield and brownfield contexts. He joined Edita as Group Engineering & New Investment Director in 2015, later assuming the role of Operations Director in 2018, where he leads plant operations in Egypt and Morocco. In 2020, he became Vice President of Industrial Operation. Before joining Edita, Mr. Sobhi was with PepsiCo Egypt, where he occupied versatile operational roles across its beverage and snacks market units between 2003 and 2015. He launched his career with the company as Technical Manager, and later moved on to the roles of Plant Manager, Manufacturing Director, and finally, Engineering Director. Prior to this, he assumed the role of Operations Manager at Food Machinery Trading between 1995 and 2003. Mr. Sobhi graduated from Cairo University in 1994 with a BSc. in Engineering.

Mrs. Khater joined Edita in January 2022 to head the newly formed Legal, Compliance, and Governmental Affairs Sector in response to the growth and expansion of Edita group of companies. Mrs. Khater has extensive experience with a career spanning more than 20 years in diversified legal and compliance experience, both locally and internationally, as she assumed the role of Legal Counsel on several cross-border commercial and corporate transactions for several Fortune 500 companies. Prior to joining Edita, Mrs. Khater was the former ExxonMobil Egypt Legal Manager with oversight to other countries in the region, both as Legal and Compliance Senior Counsel, and she acted as the Egyptian Legal Advisor for ExxonMobil in the Egyptian Upstream activities. Prior to moving as an inhouse counsel, Mrs. Khater worked in private practice in several top-tier Egyptian law firms, such as Zulficar & Partners and Sarwat A. Shahid Law Firm, with a focus on M&As and restructuring. Her work included, among many other things, leading the Energy and Infrastructure team for a multinational electricity production company in its proposed listing on the Malaysian Stock Exchange; representing a major oil and gas company in its potential acquisition of a 100% stake of two multinational oil and gas companies in Egypt; representing a major Egyptian automotive group of companies in it is restructuring process of their entire group in Egypt, Europe, and Africa; representing a major multinational pharmaceutical company in its acquisition of the business of a multinational company in Egypt; representing a Fortune 500 company specialized in the production of glaze in its acquisition of an Egyptian ceramic and glaze company; and representing a major FMCG multinational company, along with an Egyptian partner, in acquiring the chilled dairy products of a multinational company in Egypt. She holds a dual undergraduate degree, a BA in Political Science – International Law, The American University in Cairo, and an LLB from the Faculty of Law, Cairo University. She also holds an LLM in International and Comparative Law. Mrs. Khater is a member of the Egyptian Lawyers Syndicate.

Mr. Elsharkawy is a seasoned Chief Financial Officer with over 20 years of leadership experience across Private Equity, FMCG, Oil & Gas, Manufacturing, and Construction, with a strong regional footprint spanning North Africa. Previously served as CFO at Egypt Education Platform (an EFG PE firm) providing strategic leadership over finance and procurement across a portfolio of 25+ assets, and shaping group-wide transformation, governance, and scalable growth platforms. Prior experience includes executive finance leadership positions at TotalEnergies and British American Tobacco (BAT).

During his career Kareem led the design and execution of business operating models, including shared services and digital finance transformation (SAP, IBP and digital banking). Drove RTM model development, supply chain and souring initiatives, shaping tax and customs regulations for new products, portfolio rationalization, and resource allocation to maximize value and operational efficiency.

Kareem Holds an MBA from The American University in Cairo (AUC) and is a Certified Management Accountant (CMA).

Mr. Papadodimas has 23 years of experience in research and development and joined Edita as Research and Development Director in 2014. Before joining Edita, Mr. Papadodimas was Senior Research and Development Food Developer and Continuous Improvement Coordinator at E.J. Papadopoulos from 2011 to 2014, Research and Development Scientist at General Mills from 2005 to 2009 and Jotis from 2001 to 2005. He graduated from the University of Surrey (Guildford, United Kingdom) in 1998 with a BA in Chemistry and from the University of Reading (Reading, United Kingdom) in 1999 with a MSc in Food Science and Technology. He obtained his MBA from Alba Graduate Business School (Athens, Greece) in 2010.

Mr. Karim El Masry brings over 25 years of experience in general management, strategy, and business growth across the FMCG and food manufacturing sectors. In his role as Group Business Development Head at Edita Food Industries, he is responsible for driving the group’s strategic growth agenda and identifying new business opportunities.

Prior to joining Edita, El Masry held several leadership roles at L’Oréal and Henkel across the Middle East, Africa, and Asia, gaining extensive regional and international experience in strategy and business development.

El Masry holds a Bachelor of Arts in Economics with a minor in Business Administration from The American University in Cairo and has completed executive programs at INSEAD.

Mrs. Nathalie brings a wealth of experience to her role as Strategy Director of the Edita Group, where she is responsible for shaping the Group’s strategic direction and overseeing crucial transformation projects.
She initially joined Edita in 2012 as a Management Trainee before embarking on a career in consultancy, accumulating 10 years of experience managing complex projects and devising innovative solutions in governance and strategy.
Specializing in strategy and governance projects, she worked at PwC Cairo before transitioning to the PwC Dubai and later the PwC Doha teams. Throughout her tenure, she managed a diverse portfolio of clients, spanning SMEs, family businesses, conglomerates, and government institutions.
Mrs. Nathalie is a Certified Director from the Egyptian Institute of Directors (EIoD) and holds a BSc in Business Administration, and a Masters in Corporate Governance from the University of Essex in the United Kingdom.

Mr. Omar El-Abhar brings over ten years of experience in investor relations and corporate finance to his role as Investor Relations & Investment Senior Manager at Edita Food Industries. He oversees investor relations activities and supports the company’s investment and strategic growth initiatives, managing engagement with local, regional, and international investors.
Prior to joining Edita, El-Abhar was part of the Investor Relations and Corporate Finance team at Advanced Energy Systems (ADES), where he contributed to the company’s IPO on the Saudi Main Market (Tadawul) and supported valuation and investor engagement activities. Earlier in his career, he held roles in corporate banking and credit analysis at Abu Dhabi Islamic Bank and Arab African International Bank.
El-Abhar holds a Bachelor of Science in Management from the German University in Cairo, with a major in Finance and Marketing.

Mr. Younan has 31 years of experience in the FMCG industry and currently serves as the Chief Executive Officer of Edita for Trade and Distribution S.A.E. He originally joined Edita Food Industries as National Sales Manager in 2005 before assuming his role as Vice President of Sales and International Business in 2007. Previously, he worked as Business Development and Export Director at Hero Middle East from 2002 to 2005, National Sales and Distribution Director at Al Ahram Beverages (a member of the Heineken group) from 2000 to 2001, Marketing and Sourcing General Manager at Mansour Distribution Company (Distributor of Philip Morris in Egypt) from 1997 to 2000 and the Horn of Africa Representative at Philip Morris from 1994 to 1996. He graduated from Alexandria University (Alexandria, Egypt) in 1992 with a BA in Commerce, and completed the International Marketing Program at INSEAD (Fontainebleau, France) in 1998 and the Executive Development Program at Kellogg School of Management (Chicago, USA) in 2009.

Mr. Nabih Berzi brings a wealth of experience and a strong management background to his role as General Manager at Edita Confectionery Industries.
Appointed in 2019, Berzi has been instrumental in steering the organization towards growth and innovation, delivering operational efficiency and sustainable business solutions.
Prior to his current position, Berzi served as the Joint Ventures Coordinator from 2015 to 2018, where he played a vital role in fostering collaborative partnerships and expanding the organization’s presence in new markets.
His journey within Edita includes various managerial roles such as Trade Marketing Manager from 2014 to 2015 and Modern Trade Manager within the Sales Department from 2012 to 2013. Berzi earned his Bachelor of Science degree in Business Management from the University of Essex, UK, in 2010.

Mrs. Celine brings 10 years of experience in brand management to her role as the General Manager for Edita Frozen Foods. Previously, she served as Marketing Senior Operations Director for all international markets and innovations, where she played a pivotal role in the acquisition of Fancy Foods, a frozen company in Egypt specializing in breads, pastries, and desserts for the B2B market. Her journey with Edita began in 2011 as a management trainee, where she rotated through various departments including Supply Chain (planning department), industrial operation, finance, and Marketing.
She spearheaded brands such as Todo brownies and the Molto Cheese range, and later on moved to the creation of well-known brands such as Freska and MiMix, along with initiatives like the packaging revamp for Twinkies and HOHOS.
In 2020, as the Group Marketing Manager, Celine spearheaded the launch of HOHOS in Morocco, acting as the project manager bridging the Egypt and Morocco teams.
Celine holds a bachelor’s degree in mechanical engineering from the American University in Cairo, specializing in Project Management and Industrial Operations, with a minor in Business.

Mr. Ahmed Mandour brings strong expertise in marketing and general management to his role as General Manager at Edita Confectionery Industries. In this capacity, he leads the company’s operations and growth agenda, driving performance, innovation, and market expansion.

Mandour began his career at Edita through the company’s management training program and has since held several leadership roles, most recently serving as Group Head of Marketing. Over the course of his tenure, he has built a strong track record in brand management, team leadership, and driving revenue growth through strategic initiatives. Prior to joining Edita, he gained experience in sales and marketing with multinational companies, including Pfizer and Sanofi, across Egypt and the Gulf region, as well as within the Americana Cakes marketing team in Saudi Arabia.

Mandour holds an MBA in Marketing from Maastricht School of Management in the Netherlands and a Bachelor’s degree in Pharmaceutical Sciences from Ain Shams University in Cairo.

Bassem brings over 3 decades of experience in the FMCG industry to his dual role at Edita Food Industries. As Executive Head of International Business, he leverages his global expertise to guide the company’s expansion efforts. He also serves as Managing Director and Board Member for EDITA Morocco, providing essential leadership that contributes to the subsidiary’s success. Throughout his career, Bassem has gained valuable experience in diverse international markets, working for companies like Nestle, PZ Cussons International, and Hochdorf Swiss Nutrition. He holds an MBA in International Business from the University of Cumbria in the UK, and a BA in Commerce from Ain Shams University in Egypt.

Tony Zariffa is a seasoned international business executive with over 15 years of expertise in market expansion across EMEA markets. As General Manager of Edita Iraq, he leads the company’s strategic expansion into Iraq, overseeing the establishment of local operations, production facility upgrades, and the successful launch of Edita’s iconic brands.

With nearly 12 years at Edita Food Industries in progressive leadership roles, Tony has been instrumental in driving international growth strategy and market access development. His comprehensive background in export management and deep understanding of regional market dynamics position him as a key driver of Edita’s continued regional expansion.

Tony holds Master’s degrees from Nantes Université, France, in Innovative Project Management & New Product Development.

Chairman, Representing Quantum Invest BV Mr. Berzi has 34 years of experience in the food and beverage industry, having started his career in 1986 by joining Tasty Foods Egypt, his family’s snack food business. Mr. Berzi subsequently held the position of Sales and Marketing Vice President at Tasty Foods Egypt, after a sale of a part of its shares to PepsiCo, from 1990 to 1992. In 1993, he established Digma Trading, a food products distributor. Mr. Berzi became a member of the Board of Edita Food Industries in 1996 and became the Managing Director and Chairman of the Board in 2006. Previously, he was a member of the Boards of a number of companies in the food and beverage industry, including Technopack in 1987, Rotopak in 1989 and Egypt Sack in 1997, and has also served as a Board Member of the Federation of Egyptian Industries. Mr. Berzi has also served as a member of the Board of the Chamber of Food Industries and the Egyptian Centre for Economic Studies and is the Chairman of the Egyptian-Greek Business Council (Egyptian side) and is the Chairman of the Food Export Council. He graduated from Ain Shams University (Cairo, Egypt) with a BSc in Computer and Control Engineering.

Mr. Berzi has 38 years of experience in the food and beverage industry, having started his career by joining Tasty Foods Egypt. In 1986, Mr. Berzi founded Berzi Confectionary, which was later acquired by Tasty Foods Egypt. He subsequently held the position of Industrial Operation Vice President at Tasty Foods Egypt after a sale of a part of its shares to PepsiCo. Mr. Berzi has also established a number of companies including Digma Trading, a fast-moving consumer goods distribution company and Edita Food Industries. Mr. Berzi became a member of the Board of Edita Food Industries in 1996. He is also the Chairman of Digma Trading and Edita Confectionary Industries, a member of the American Chamber of Commerce, a member of the Board and shareholder of Le Pacha 1901, a Board member and Shareholder of Mirage Hotels S.A.E, which owns the JW Marriott at Mirage City, a Board Member and Shareholder of Sakkara Tourism Investment S.A.E, which owns the Mirage City compound in New Cairo. He graduated from Cairo University (Cairo, Egypt) in 1982 with a BA in Commerce.

Mr. Abdel Nour is a veteran banker, industrialist, and public servant. He first entered government service in 2011 as the Minister of Tourism, a post he held until 2012. He rejoined cabinet as the Minister of Trade and Industry in July 2013 and went on to serve as Minister of Trade, Industry, and Investment and as Minister of Trade, Industry, and SMEs until he left office in September 2015.

Prior to entering government, Mr. Abdel Nour was a banker with Banque de l’Union Européenne and American Express. He founded Vitrac, a leading Egyptian maker of jams, juices, and syrups, in the 1980s and grew the company into a category-def ining player with a dominant market share in Egypt and strong export network. Mr. Abdel Nour led Vitrac’s sale in 2002 to Hero Group, a leading Switzerland-based, international consumer foods company.

Mr. Abdel Nour was the Chairman of Hero Middle East from 2004 to 2011. He is currently a Board Member of GB Auto, Domty, and Beltone Financial. His past directorships include service to the Egyptian Exchange (1999–2002), the Federation of Egyptian Industries (2004–2007), the Egyptian Competition Authority (2005–2007), among others. Mr. Abdel Nour holds a BSc in Statistics from Cairo University’s School of Economics and Political Science and an MA in Economics from The American University in Cairo.

Mr. Tamer Saeed brings over a wealth of experience in investment analysis, private equity and strategy and currently serves as Managing Partner and Senior Investment Analyst at Kingsway Capital, focusing on consumer and consumer internet equity portfolios in Frontier Emerging markets, while also providing advisory support to portfolio companies and executing private transactions.

Prior to Kingsway, he worked as an Investment Analyst at THS Partners, focusing on Frontier Consumer Franchise equity portfolios. During his tenure at Goldman Sachs International, Tamer held various roles including Executive Director in Single Stock Options, Equity Derivatives Trading, where he managed trading activities and covered European Emerging Markets, and as an Associate in Emerging EMEA Portfolio at Goldman Sachs Principal Strategies, analyzing long/short equity portfolios across the EMEA region. Earlier in his career, he served as an Analyst in the UK Advisory Group, Investment Banking Division at Goldman Sachs, where he conducted financial analysis and due diligence for various transactions.

He holds a BA in Economics from Trinity College, Cambridge, and is a Chartered Financial Analyst (CFA) as well as a charter holder of the Fundamentals of Sustainability Accounting (FSA) certification.

Ms. Randa Abdou boasts extensive experience, marked by strategic leadership roles in renowned multinational corporations and is currently the founder of BLUECHIP Advisory, a company that provides comprehensive business guidance and advisory services to a diverse range of companies.
Before her current role, Ms. Randa Abdou founded Marketing Mix Consultancy in 1996, where she played a pivotal role until 2023 and co-founded Creative Lab Advertising in 2001. Prior to this, Ms. Abdou held key positions such as Marketing Manager at PepsiCo Foods Egypt, Market Research Planning Manager at Procter and Gamble Egypt, and originally began her career as an Account Executive at Americana Advertising.
Throughout her career, Randa’s impactful contributions have garnered widespread recognition. She was honored as one of the “Top 50 Most Influential Women in Egypt” in 2020 and received the Distinguished Alumni Award from the American University in Cairo in 2015. Additionally, her positive contribution to the Egyptian economy was acknowledged by the Ministry of Investment in 2007.
She holds a Bachelor of Arts degree in Mass Communication from the American University in Cairo, graduating in 1988. After that, she pursued her Master of Science in International Marketing at the University of Strathclyde, Scotland, in 1991.

Dr. Samiha Fawzy brings over three decades of expertise to the fields of economics, public service, and academia and currently holds the positions of Professor of Economics at Cairo University and Deputy Director of the Egyptian Center for Economic Studies (ECES).

With a distinguished career spanning both governmental roles and educational leadership, Dr. Fawzy has made significant contributions to economic policy and academic work in Egypt and the broader Middle East and North Africa region. She is deeply engaged in research, focusing on a wide range of topics including trade, industrial economics, investment theories, multinational corporations, and corporate governance.
Previously, Dr. Fawzy has also held pivotal roles in the public sector including Minister of Trade and Industry in the Arab Republic of Egypt in 2011, and First Assistant to the Minister of Trade and Industry. Her career originally began as the First Economic Advisor to the Chair of the Egyptian Parliament, where she provided strategic guidance on economic matters.

Additionally, she held board memberships in various esteemed institutions, including the Egyptian Telecommunication Regulatory Authority (ETRA), the Egyptian Institute of Directors (EIoD), and the Egyptian Competition Authority (ECA), among others.

She earned her Ph.D. in Economics from Cairo University in 1984.