The first generic brand name of packed croissants in Egypt and the region, Molto was launched in 1997 to introduce the concept of packed croissants to consumers. The brand is available in multiple savory and sweet variations.
HOHOs is “The Enjoyable Energy Booster” that gives consumers their daily kick.
With its strong heritage, HOHOs leads the rolled cake segment in Egypt.
HOHOs offers coated and uncoated variants with several different flavors.
Twinkies leads the filled segment in Egypt and is known among consumers for its
signature mix of lightness, cream filling, and vanilla aroma.
Twinkies is the loved and trusted treat by consumers, and is the “White Hearted Cake”
TODO is the innovative and witty brand that consumers associate with their
TODO is positioned as "The Sweet Experience That Keeps You Going" known for its high quality and indulging snacks.
A brand with real value offering satisfaction, wellbeing and choice to its consumers. Bake Rolz is a baked not fried salty snack, made of 100% wheat and crunchy in every bite with a rich toasted taste. It is available in 7 flavors of the single-serve pack; Salt, Pizza, Nacho, Ketchup, Chilli & Lemon, Mix Cheese and Olives and in 6 flavors of the family-serve pack; Salt, Pizza, Ketchup, Chilli & Lemon, Mix Cheese and Olives. Most recently Bake Rolz added 3 new flavors, including Salt & Vinegar, Sweet Chilli and Butter & Herbs.
With all the satisfaction and well-being offered by Bake Rolz, Bake Stix extends the horizon for choice as it comes in a different shape, texture and 3 unique flavors; Oriental sausages, BBQ and Cheese. It is made of 100% wheat and is considered another baked not fried salty snack.
The most premium and most indulging wafer product to ever hit the market. Freska is available in 16 different types with different coatings and different fillings to match all tastes.
MiMiX is edita’s unique range of confectionaries. Available in three product ranges, Candy, Jello and Lollipops. With its wide variety of flavors, types, shapes, colors, and unique ingredients, Mimix adds a burst of craziness to everyday’s life.
Edita's flagship Oniro brand marks the company's 10th brand and Egypt's first locally produced packaged vanilla and chocolate biscuits filled with hazelnut cream
Golden sponge cake with creamy filling decorated with raspberry jelly and coconut.