Increasing access to fast-growing emerging markets with large consumer bases and significant growth potential is at the center of Edita’s regional expansion strategy, meaning there was no better opportunity for entry than Morocco.
In 2018, Edita entered into a partnership with leading Moroccan FMCG distributor Dislog Group under the name of Edita Food Industry Morocco, allowing us to penetrate the North African nation’s snack food market and giving us access to over 36 million consumers. Dislog Group's services cover the full sales and distribution value chain, handling product logistics at all points, from factories to consumers.
We also registered our flagship Freska brand in the same year, shipping 69 containers to the Kingdom in 2018 alone. Simultaneously, Edita also began laying the groundwork for the construction of its first oversees manufacturing facility. We secured a long-term lease agreement for a 13,000 sqm plot of land with a nine-year extendable tenor for the facility. With the long-term lease secured, the additional funding received, and all designs and technical studies for equipment installation completed, construction of the company’s manufacturing facility started in 4Q2019. Construction at the Morocco facility has been completed and operations began in December 2021 with the facility producing HOHOs products. In October 2022, a second cake production line was installed at the facility to produce Twinkies products.
Paid in Capital
Points of Sale
Market Share of the Cake Segment
Dislog At a Glance