At a Glance

Established in 1996, Edita is a leading Egyptian snack food producer in the Middle East and North Africa with a mission to prioritize quality and innovation. Today, Edita continues to drive successes across its cakes, bakery, rusks, wafers, candy and biscuits segments and remains committed to innovating through its top-tier in-house research and innovation department, and its state-of-the-art production facilities. Edita meets ever-growing consumer demands by continuously increasing its production capacity, expanding its distribution network, and adding to its burgeoning team of skilled individuals. Beyond its home market of Egypt, Edita has direct presence in Morocco through a joint venture with Morocco’s Dislog Group, paving the way for an overseas expansion in manufacturing, and exports its products to over 17 regional markets.

We do what we do because we excel at it. Edita is a pioneer in the Egyptian snack food industry, being the first to bring croissants to the market decades ago and since expanding into six major segments both locally and regionally. We inject originality and quality into every product we create, market and deliver to our customers, who have come to associate Edita with some of the most beloved snackfood names in the industry today.

Vision

Together, spreading joy through trusted brands

Mission

Setting the benchmark of snacking with our high quality, innovative products

Values

Trust

Mutual trust between us and our people, Edita's key asset

Responsibility

Towards our operations, stakeholders and community

Innovation

What defines and leads us as a company

Teamwork

The power of “we” is key to achieving our goals

Corporate Video

Corporate History

IN THE YEAR

2020

Launched Molto Magnum and Sandwich, Twinkies Zig Zag, and Freska Sticks and resized several SKUs

Launched Edita Foundation for Social Development

Entered the biscuits market with the launch of a new brand “Oniro”

Completed construction of manufacturing facility in Morocco

IN THE YEAR

2019

Inaugurated new BonBon candy brand

Edita sponsors Total Africa Cup of Nations 2019 Tournament and Egyptian national football team

USD 20 million financing agreement with International Finance Corporation finalized

Edita installs new wafer production line at E08 and launches Freska Pops

Edita receives MAD 15 million grant from Moroccan government to support operations of JV with Dislog

Launched Breeze candy line under MiMix brand

Edita launches new TODO Max under leading TODO cake brand

IN THE YEAR

2018

Signed Shareholder’s Agreement with Morocco’s Dislog Group

Rolled out a rebranding campaign for Molto

Launched TODO Mini Muffins in 1Q2018

IN THE YEAR

2017

Signed an MoU to form JV with Moroccan distributor, Dislog Group

Edita inaugurates E08 factory with the commissioning of a new wafer production line and the launch of Freska Fingers and Freska Bites

Rolled out a rebranding campaign for Freska

Launched HOHO’s Uncoated in 2Q2017, and expanded TODO layered range in 4Q17

IN THE YEAR

2016

New candy line installed, and production began in 4Q2016

Inked agreement with KSA’s Khalifa A.Algosaibi Cold Stores for the distribution of its HTT Brands

Launched TODO Bomb in 1Q2016, Twinkies Icing in 2Q2016 and TODO Brownies in 3Q2016

Began construction of phase one of new E08 factory

Edita Food Industries acquires new land to produce a premix formula in August 2016

Edita’s new strudel line was commissioned in February 2016 with product-to-market in March 2016

IN THE YEAR

2015

The company lists on the Egyptian Exchange, enhancing its corporate profile and access to growth capital

Edita Food Industries acquires rights to its existing HoHo’s, Twinkies & Tiger Tail (HTT) brands in 12 additional MENA countries, acquires technical assistance and know-how to manufacture 11 new Hostess brands products

Edita acquires land in 6th of October City’s Polaris Al-Zamil district, which falls in close proximity to its E07 plant, to build a new factory (E08).

A new corporate campaign was launched to further strengthen the association of Edita to all its brands in a creative way and thus far has generated very positive feedback from all stakeholders and achieved very high viewership.

Four new production lines added — two croissant lines, one cake line and one rusks line — in Edita’s E07 factory extension

IN THE YEAR

2013

Edita builds a new headquarters and logistics hub in Sheikh Zayed City

The company introduces an ERP system upgrade

Edita acquires HTT brands in Egypt, Libya, Jordan and Palestine

IN THE YEAR

2012

Edita enters the wafer market with its Freska brand of wafers.

Edita builds a production plant (E07) in Polaris Industrial Park to meet increased demand

IN THE YEAR

2011

Edita undergoes a rebranding campaign

Sales cross the EGP 1 billion milestone

Edita enters the candy market with MiMix, building a production facility in the city of Beni Suef dedicated to candy products

Edita launches savory croissant products

IN THE YEAR

2010

Launch of the TODO family

Introduction of handheld online receipt computers

IN THE YEAR

2006

Edita achieves world class safety certifications including HACCP, ISO 22000, ISO 9001, ISO 18001

IN THE YEAR

2003

Edita purchases & upgrades the Hostess factory in 10th of Ramadan City and enters the snack cakes market under license with Hostess

IN THE YEAR

2000

Bake Rolz introduced

IN THE YEAR

1997

إيديتا تطرح كرواسون «مولتو» المحشو بالشكولاتة في مصر

IN THE YEAR

1996

Edita is founded and begins construction of the E06 Plant in 6th of October City

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