Edita Food Industries Launches New HOHOs Family Roll

Cairo, 26 January 2025

Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, is pleased to announce the latest cake offering, the HOHOs Family Roll, under its flagship HOHOs brand.

Entering a new price point of EGP 18 per pouch, this new range is designed to cater to families, offering a larger and shareable snack option that combines indulgence and value. The HOHOs Family Roll is launched through a range of three flavours: chocolate, vanilla, and strawberry. The new launch reflects Edita’s strategic focus on broadening its price spectrum while introducing premium, highervalue propositions tailored to the evolving preferences of Egyptian consumers.

This launch underscores Edita’s unwavering commitment to innovation and its dedication to meeting the dynamic needs of its customers. To ensure the success of the HOHOs Family Roll, Edita has enhanced its cake production capabilities, enabling an efficient rollout across its extensive distribution network. These advancements not only support the anticipated demand for the new product but also pave the way for future growth and innovation under the HOHOs brand.