Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of its latest product, Molto Sandwich, under its market leading Molto brand.
Molto Sandwich is set to retail for EGP 4 per pack and will be available in a combination of sweet and savory flavors including white istanbolli cheese, feta cheese, cheese with olives, and chocolate and hazelnut.
The launch of Molto Sandwich forms part of Edita’s strategy to capitalize on its research and development capabilities in order to introduce new products to the growing snack food market. This will enable Edita to capture new growth opportunities by tapping into new subsegments within the bakery market.
Edita is a pioneer in the snack foods industry, having been the first company to introduce packaged croissants to the market in 1997. With a market share of 62.5% as of August 2019, the Molto brand, has grown to become a household name, with an ever-growing product range as the company seeks to meet consumers’ varying needs.