Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange & EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of its latest biscuit product, Oniro Coated Lava. Sold under Edita’s Oniro brand, Oniro Coated Lava is a chocolate and vanilla biscuit filled with chocolate hazelnut cream and coated with chocolate.
Oniro Coated Lava retails at EGP 5 per pack, a new price point within the segment. The new launch is in line with Edita’s strategy to diversify its product portfolio and cater to its customer’s evolving tastes and preferences.
Edita first entered the biscuit market in 2020 with the launch of its 10th brand Oniro. Through the launch of new SKUs, Edita aims to widen its product offering and capture a larger share of the biscuit market, which is valued at approximately EGP 6 billion.