Edita inks contract to purchase land for new factory

Edita Food Industries acquires rights to its existing HoHo’s, Twinkies & Tiger Tail (HTT) Brands in 12 additional MENA countries, acquires technical assistance & know-how to manufacture 11 new Hostess Brands products
April 19, 2015
Edita Chief Financial Officer Sherif Fathy Departs for Personal Reasons
July 27, 2016

Edita Food Industries S.A.E. (EFID on the Egyptian Exchange and EFIDq on London Stock Exchange), a leader in the Egyptian packaged snack food market with number-one market shares in its core cake and croissant segments, has finalized an agreement to acquire c. 55,000 square meters of land in Sixth of October City’s Polaris Al-Zamil district. The transaction is valued at c. EGP 45 million.

The company will use the land, which falls in close proximity to its E07 plant, to build a new factory.

Commenting on the transaction, Edita Chairman and Managing Director Hani Berzi said: “The new E08 factory will allow us to both expand our current product offering through the introduction of variants on existing products and, in parallel, give us the space we need to begin manufacturing new Hostess Brands products for which we have acquired the production rights and technical know-how.”

Edita recently announced an agreement with Hostess Brands LLC to expand Edita’s ownership of its Hoho’s, Twinkies and Tiger Tail brands (“HTT”) to 12 new countries across the Middle East and North Africa while also acquiring the right to manufacture and market 11 other Hostess Brands on a regional basis.

The E08 facility will be home to c. 10-11 new production lines. Edita has begun design and layout work, with a view to a potential start to construction by year’s end. The new facility could begin operations as early as 4Q2016.

“Edita continues to pursue opportunities to create new shareholder value through expansion opportunities that will both allow us to enhance our position in our home market while beginning to directly enter key regional territories,” Berzi concluded.

Edita holds number-one market positions in Egypt in its core cake and croissant segments and a number-two market position in rusks. In 1Q 2015, Edita recorded revenues of EGP 528.9 million, EBITDA of EGP 105.2 million (19.9% margin) and reported a net profit of EGP 59.5 million.