Edita Food Industries launches new cake offering TODO Cupcake

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Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, is pleased to announce the launch of its latest cake offering, TODO Cupcake, under its flagship TODO brand.

The TODO cupcake products will be launched in four different flavors and filings: a Chocolate cupcake filled with either Chocolate or Salted Caramel, a Vanilla cupcake filled with Chocolate, and a Red Velvet cupcake filled with Cream Cheese.

Introducing a new pricing point in the cake segment, this product aligns with Edita’s strategy to broaden its price spectrum and offer higher value propositions for its customers.

The latest launch underscores Edita’s unwavering commitment to introducing new and differentiated products to the market, highlighting its robust innovative abilities and its capacity to cater to evolving consumer tastes.