Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, is thrilled to announce the launch of its first-ever vegan offering under the Freska brand.
The newest addition of Freska Fingers is a wafer product filled with Cocoa Cream, retailing at EGP 5 per pack.
In line with the company’s strategy to expand product offering, Edita continues to grow its foothold across the snack food market by catering to the rising demand for plant-based alternatives and aligning with contemporary health trends. This product also reflects the company’s ongoing commitment to providing new propositions for its diverse consumer base.
In early 2022, the company took a similar action by improving the choice of raw ingredients and materials used in its flagship Molto brand, rendering it as free of hydrogenated fats. As part of its sustainability strategy, enhancing consumer wellbeing is a key priority for the company and the launch of Freska Fingers vegan wafers reinforces this focus on providing healthier snack options for consumers in the Egyptian market and beyond.