Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, is pleased to announce the launch of its latest bakery product, Molto Yums. Sold under the Molto Brand, Molto Yums is a filled pie offering available in three flavors: Chocolate Hazelnut, Apple Cinnamon, and Custard.
The product serves Edita’s strategy to expand its price spectrum, providing a higher-value proposition for its customers and diversifying its portfolio to cater to its consumers’ evolving tastes.
The latest launch comes on the back of the Research and Innovation (R&I) department’s efforts, who enjoy a track record of continuously bringing to market new snack food classics and exciting new flavors.
The release of these products is backed by a 360-marketing campaign, featuring above-the-line and below-the-line advertising.
To further support Edita’s ongoing expansions across its core segment, the company has enhanced operations in the bakery line, capitalizing on growing demand for its products and paving the way for future product launches under the Molto brand.
Edita is confident that these new developments will not only grow its customer base but also reinforce its position as a market leader in the bakery industry.