Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange & EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of its latest bakery product, Molto Magnum Mix. Sold under Edita’s Molto brand, Molto Magnum Mix is offered in three flavors: chocolate and cream, salted caramel and cream as well as strawberry cheesecake and cream. The product is available in two sizes, single serve croissant and mini croissants. Furthermore, Edita launched Molto XXL Plus, a new variation of the highly popular Molto XXL with even more filling.
The new launches further strengthen Edita’s leadership position in the bakery segment and is in line with its strategy to continuously offer value-adding products that cater to consumers’ evolving tastes and preferences.
This launch is being accompanied by a marketing campaign, which includes a television advertisement that can be viewed here: https://www.youtube.com/watch?v=zKTlhfYPhpQ
The bakery segment continues to be one of Edita’s core offerings and a primary contributor to revenue, generating 35.2% of revenue in 3Q2022. The company’s bakery portfolio includes a wide range of sweet and savoury products, which help Edita grow its market share within the bakery segment.