Oniro Mini LAVA marks Edita’s newest offering in the fast-growing biscuits market, where the Company has driven rapid growth since launching its Oniro brand in 2020,
dita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of its latest biscuit product, Oniro Mini LAVA. Sold under Edita’s Oniro brand, Oniro Mini LAVA is a flavoured biscuit filled with cocoa hazelnut cream and is offered in vanilla and chocolate flavours.
Oniro Mini LAVA retails for a competitive price of EGP 3 per pack and is available in pouches containing four sticks each. The new launch comes as Edita works to establish a footprint in the filled biscuits segment, the second largest segment of Egypt’s biscuit market and its second fastest growing. Edita expects the high quality of its Oniro Mini LAVA offering and the product’s bold brand positioning to aid the Company in establishing a solid foothold in the filled biscuits segment.
Edita entered Egypt’s biscuit market in 2020 with the launch of its Oniro brand, building on the Company’s track record of penetrating new market segments and developing household brands that satisfy consumers’ evolving tastes, while offering exposure to a growing market valued at EGP 4.6 billion. Revenue from Edita’s biscuits segment grew at a rate of 79.2% year-on-year in 9M2021, making it Edita’s second fastest-growing segment during the nine-month period.