Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange and EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced today the launch of its latest product under the Molto product line, Molto Magnum.
The new Molto Magnum is a croissants offering available in two flavors: chocolate and strawberry cheesecake, catering to consumers’ dynamic tastes and preference for innovative and differentiated snack food products. This upsize Molto Magnum is priced at EGP 5 per pack, thus expanding Edita’s portfolio of higher-value propositions while simultaneously satisfying consumers’ demand for larger, hunger-quenching products and providing them with more value-for-money.
Since its launch in 1997, Edita has continued to expand its Molto brand offerings year on year, introducing new offerings and SKUs that have solidified the brand as a household name in the snack food industry and allowed the company to maintain its leading position. Most recently, Edita introduced the Molto Mini Friendship Pack in late 2019 followed by the Molto Sandwich in 2020. As of the nine-month period ended 30 September 2019, Edita’s bakery segment reported a 10.8% y-o-y rise in sales and constituted 37.7% of Edita’s total revenue for the period.