Edita Food Industries Partners with SAP to Launch New Sales and Distribution Digital Solution

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Edita Food Industries S.A.E. (EFID.CA on the Egyptian Exchange & EFID.L on the London Stock Exchange), a leader in the Egyptian packaged snack food market, announced that it has partnered with leading enterprise software provider SAP to roll out a new, innovative digital tool to transform the Company’s sales and distribution function into a more enhanced digital platform.

The new system is set to be rolled out across more than 700 devices over 25 distribution centres and was tailored specifically to improve all aspects of the Company’s distribution process from selecting the optimal route for drivers to transitioning to an online invoicing procedure. Automating the sales process will lead to significant time savings by reducing the time spent on each sales cycle, in turn maximizing the Company’s revenue generating capacity. Through the new software, the Company will also be able to track the entire sales process, collecting valuable information to further streamline its sales and distribution function. The system runs the complete end-to-end sales force and distribution activities, including presales and van sales, and directly aligns with the Company’s drive to shift to streamlined, sustainable, paperless solutions.

The launch of this new software sees Edita take an important step forward in delivering on the Company’s digital transformation roadmap, a key pillar for driving long-term sustainable growth, and positions Edita ideally to capture a larger share of the fast-growing Egyptian snack food industry. Partnering with an industry leader such as SAP will allow Edita to drive value not just for its customers but the industry as a whole as it continues to lead the way when it comes to digital adoption. Going forward, Edita will continue to push for further digitalisation across all aspects of its business as it looks to streamline its operations and drive additional efficiency improvements.

The launch of the new software complements Edita’s efforts to enhance its distribution capabilities, which in the past year has seen the Company invest significant resources to widen its reach across the entire country. Since the start of the year, Edita has enhanced its distribution capabilities by more than 30% versus last year, having added more than 200 distribution vans to its fleet while inaugurating three new distribution centers.

By going live with the new system, Edita is adopting and implementing best practices that will enable it to continue to drive superior value across Egypt’s snack food sector.